Labeling settlement products is a legitimate way for Israel’s largest trade partner to make clear its objection to the growing settlements which, in both the European and American view, are endangering the possibility of a two-state solution to the Israeli-Palestinian conflict. Differentiating between the legitimate State of Israel and the illegitimate settlements counters those who would use Israel’s ongoing occupation of the West Bank to de-legitimize the entire country. It is not a boycott of Israel, or even of the settlements, and should not be treated as one.