“‘Israel decides to make an issue of people differentiating [between] settlements [and Israel proper] when it feels like it,’ she [FMEP’s Lara Friedman] said, referencing economic agreements former prime minister Benjamin Netanyahu’s government signed with the EU and South Korea and China that explicitly do not apply to the settlements. ‘In those cases [Netanyahu] didn’t make a deal of it or accuse them of boycotting Israel.’…FMEP’s Friedman explaining that Jerusalem seized on the public nature of Ben & Jerry’s announcement ‘as an opportunity, rather than a challenge.’ ‘Where McDonald’s is a challenge because [the government would] like to keep their branches in Israel, Ben & Jerry’s has been an opportunity to reframe the issue in terms of BDS and to send a warning message to anyone else who might want to do it,” she posited, noting that the same strategy was employed against Airbnb three years ago.'”